For beauty salons and hair studios
Get clients back for their next cut, color or treatment
Solvit Loyalty gives every client a digital card with cashback, tiers and reminders — so they come back to your stylist instead of trying the salon next door.
- •Solvit Loyalty is a digital loyalty and CRM platform for local businesses, including beauty salons and hair studios.
- •Clients use a QR-code digital card added to their phone's home screen — there is no native app to download.
- •Salons can run cashback, fixed cashback, percentage discount and stamp-card loyalty programs simultaneously.
- •Client tiers are based on automatic lifetime-spend thresholds and can gate discount programs to specific levels.
- •Birthday and reactivation campaigns are automatic, unattended and triggered by each client's real visit behaviour.
- •Referral marketing lets salons attribute new clients to a specific referrer's personal link and see per-referrer revenue.
Why salons lose clients they never even see leave
A great haircut isn't enough to guarantee a rebooking
The client loved the result, but four to six weeks later they don't remember which salon it was, or they book with whoever answers the phone first. Without a reminder, satisfaction alone doesn't bring them back.
You don't know who your best clients actually are
One client shows up every three weeks and refers half her office. Another hasn't been in for four months. Without visit history and spend data, both look the same on a paper appointment book.
Word of mouth happens, but you can't see it or reward it
Clients recommend your colorist to friends constantly — you just have no way to track who brought whom, or to thank the ones who send you the most business.
A loyalty program built around how salons actually keep clients
Set it up once, and it runs automatically between visits — no extra work for the front desk.
Cashback or discounts on every visit
Reward every cut, color or treatment with cashback clients can spend on their next visit, or a straight discount — restricted by service value, day of week, or client tier if you like.
Tiers that reward your regulars
Set spend thresholds (say, Silver from €0, Gold from €80, Platinum from €200) and let the system upgrade clients automatically. Tiers can unlock better discounts and are visible everywhere as a badge.
Automatic birthday and win-back campaigns
A birthday bonus goes out on its own a few days before the date. If a regular hasn't booked in a while, the system notices the moment they drift and sends a push to bring them back — no one has to remember to check.
Attribution for referrals and staff-driven growth
Give your best-referring clients, partner businesses or individual stylists their own link and QR code, and see exactly how many clients and how much revenue each one brings in.
Typical scenarios
How salons use Solvit Loyalty day to day
Client checks out after a color appointment
The stylist or receptionist scans the client's QR code at the till, charges the service, and cashback or stamp progress updates instantly — no extra steps for either side.
A loyal client hasn't booked in six weeks
Her segment automatically shifts from Loyal to Drifting, and the reactivation campaign sends her a push with a win-back offer the same day, without anyone at the salon lifting a finger.
A new client was referred by an existing one
She signs up through her friend's personal referral link. The referral is attributed permanently, and the salon can see it on the Referrers page alongside every purchase she makes.
Owner reviews the week between appointments
A quick look at the dashboard shows which stylists' clients are returning, which tier client base is growing, and how much cashback is outstanding versus redeemed.
Relevant features
What matters most for a salon
Four program types, mixed as needed
Run cashback percentage, fixed cashback, a percentage discount and a stamp card at the same time — for example stamps for blow-dries and cashback for color services.
Tiers with manual VIP overrides
Automatic tiers based on lifetime spend, with the option to manually move a client into a higher tier for a one-off VIP exception — logged in a tier history.
Guest card clients install themselves
No app store, no download. Clients add their card to their home screen straight from their phone browser, in Safari or Chrome.
PIN till for busy front desks
Any staff member signs in with a PIN, scans or types in a card number, and charges or redeems in two taps — built for a desk juggling walk-ins and checkouts.
Segments update without anyone doing the work
New, Champion, Loyal, Drifting and At risk buckets recalculate live from real visit behaviour, so you always know who needs attention.
Excel export for client lists
Export your full client list with balances, tiers and visit history to Excel any time, or import an existing list to get started.
See it in your admin panel
Real screens from a working Solvit Loyalty account
This is what a client sees on her phone after a visit — her tier, balance and a reward the moment it's ready to redeem.
See how the guest card works →
Set spend thresholds once and let the system upgrade regulars on its own.
See how tiers work →
Every client is sorted into a segment automatically, so you know who's due for a nudge.
See how segments work →
Practical workflow
From client walking in to client walking out
- 1
Client checks in
Front desk pulls up the client by name or scans her personal QR code — no separate lookup needed.
- 2
Service is charged at the till
Whichever staff member is free signs in with a PIN and charges the appointment. Every matching active program applies automatically.
- 3
Balance and tier update instantly
Cashback, stamps or tier progress update the moment the charge is made, visible immediately on the client's own card.
- 4
Client rebooks on her own timeline
Birthday and reactivation campaigns keep her connected to the salon between visits, without a phone call from the desk.
See who's actually coming back
The dashboard turns your appointment book into numbers you can act on.
- Total clients, new vs returning, and a 14-day activity chart
- Cashback issued, redeemed and still outstanding
- Revenue, average ticket and total transactions
- Segment and tier breakdown across your whole client base
- Upcoming birthdays and top-spending clients at a glance
Turn recommendations into a growth channel
Clients already recommend your colorist to friends. Give your top referrers — clients, partner businesses or individual stylists — their own link and QR code, and see exactly which new clients and how much revenue each one brought in, not just how many people clicked.
- Each referrer gets a personal, permanent attribution link
- The Referrers page shows guest count, purchases, revenue and average check per referrer
- Available on Pro and Enterprise plans
Frequently asked questions
Which program type fits a salon best — cashback or discount?+
Most salons combine a cashback percentage on higher-value services like color with a stamp card for quick, frequent ones like blow-dries. You can run several program types at once and restrict any of them by service value, day or client tier.
Does this replace our booking or appointment system?+
No. Solvit Loyalty is a loyalty and CRM layer, not scheduling software — it tracks visits, balances and client segments and runs the rewards side, alongside whatever booking tool you already use.
How does staff use it during a busy day?+
Anyone signs into the till module with a PIN, scans the client's QR code or types the card number, and charges or redeems in two taps. There's no separate login per stylist chair.
Can a specific discount be limited to VIP clients only?+
Yes. Any discount or cashback program can be restricted to specific tiers, so for example a 10% discount can apply only to Platinum-tier clients.
What happens if a regular client stops booking?+
The moment her segment shifts from Loyal to Drifting — 45 to 90 days without a visit — a reactivation push with a win-back offer goes out automatically, with no manual work.
Can we track which stylist or client brings in the most new business?+
Yes, through referrers. Give a stylist, client or partner business their own referral link or QR code, and the Referrers page shows exactly how many clients and how much revenue they've brought in.
Do clients need to install an app?+
No native app. Clients add their digital card to their phone's home screen straight from the browser — a two-tap install on both iPhone and Android.
Can we keep our existing client list?+
Yes, import it from Excel to get started, and export your full client list with balances and history back to Excel at any time.
Ready to see it running on a real salon account?
Book a short demo — we'll set it up with your services, tiers and pricing.