Fitness Centers & Studios
A loyalty program for your fitness center
Reward consistency, not just the size of the bill, and automatically bring back members who stopped showing up — tiers, bonuses, and reminders that run on their own.
- •Solvit Loyalty is a digital loyalty platform for local businesses with no plastic cards and no native app; the customer's card opens as a web page added to the phone's home screen.
- •Tiers in Solvit Loyalty are assigned automatically based on a customer's total lifetime spend, with no manual work required.
- •The platform automatically places every customer into one of five recency-and-frequency segments: New, Champion, Loyal, Drifting, and At risk.
- •The reactivation campaign fires automatically when a customer moves from the "Loyal" segment to "Drifting", meaning they've gone quiet longer than usual.
- •Referral marketing with personal links and QR codes for referrers is available on the Pro and Enterprise plans, not on Basic.
- •Customer lists can be imported into and exported from the platform via Excel.
Why gym members disappear without anyone noticing
The membership runs out, then silence
A member buys a pass, trains for a couple of weeks, and stops coming. Without visit history or a way to reach them, the club doesn't notice they're gone until it's too late to win them back.
A three-year regular looks the same as a one-time visitor
There's no automatic way to tell who's genuinely loyal from who dropped in once — everyone gets the same treatment, and the people who deserve recognition don't get it.
Friends bring friends, but nobody tracks it
Members bring training partners to the gym, but there's no record of who referred whom or how much revenue that referral actually brought in — recommendations end with a thank-you, nothing more.
How Solvit Loyalty solves this for a fitness center
Set the rules once — the system handles the bonus math, tier upgrades, and win-back reminders on its own.
Tiers that reward consistency
Automatic tiers (Silver, Gold, Platinum, or whatever names fit your club) are based on a member's total spend over time — the longer and more regularly they train, the higher their tier and status.
Cashback and stamps for every visit
Percentage cashback, fixed cashback, a discount, or a stamp card — run several at once, and restrict any of them by day, time, first purchase, or birthday.
Automatic win-back for members who stopped coming
The moment a regular member goes quiet longer than usual, the system moves them into the "Drifting" segment and sends a push notification with a win-back offer — no manager has to notice or act.
A digital card instead of plastic
Members add their card to their phone's home screen — balance, tier, and QR code always at hand; front desk just scans the code or types in the card number.
Typical scenarios
How gyms and studios use Solvit Loyalty day to day
A drop-in visit turns into a membership
A new visitor tries a single class, earns their first cashback or stamp, and sees the progress on their own card — a nudge to come back and buy a package.
A member hasn't shown up in three months
Their segment automatically shifts from "Loyal" to "Drifting", which triggers the reactivation campaign — a push notification with a bonus to bring them back.
A training partner becomes a new member
A coach or club ambassador, registered as a referrer, shares their personal link with gym friends — the club sees exactly how many new members and how much revenue that person brought in.
Birthdays and seasonal bonuses
A few days before a member's birthday, they automatically receive a bonus that expires if unused — a reason to book a session that week.
Features gyms actually use
Out of the whole platform, here's what fitness clubs and studios rely on most
Tiers
Automatic tiers based on a member's lifetime spend, with a manual override for VIP exceptions — every change is logged in the tier history.
RFM segments
Five built-in segments — New, Champion, Loyal, Drifting, At risk — recalculated automatically from visit recency and frequency.
PIN-based till module
Front-desk staff sign in with a PIN, scan a member's QR code with the camera or type in the card number, and every matching program applies automatically.
Push notifications
One-off broadcasts to every member who installed their card and opted in, plus a campaign log with delivery counts and reach percentage.
Member list and filters
Filter and sort members by segment, tier, gender, days since last visit, average spend, or visit count — useful for targeted outreach.
Excel import and export
Bring an existing member list in from Excel, and export the current one for reporting or analysis.
What it looks like inside the admin panel
Real screens from Solvit Loyalty
Club tiers — Silver, Gold, Platinum — are set up once with a lifetime-spend threshold; the system assigns them automatically from then on.
More on tiers →
Push notifications — a one-off broadcast, for example a reminder to book the next session, plus a log of past campaigns and their reach.
More on push notifications →
Member profile — a member's complete history: tier, lifetime spend, visit count, and every bonus transaction.
More on member profiles →
Practical workflow
How a club rolls this out and uses it day to day
- 1
Set up tiers and programs
A manager defines spend-based tiers, picks one or more programs (cashback, discount, stamps), and sets conditions — minimum purchase, day of week, first-time only.
- 2
Bring in the existing member list
Current members are imported from a single Excel file — no need to re-enter every contact by hand.
- 3
Day-to-day work at the front desk
Staff sign into the till module with a PIN, scan the member's QR code at checkout, and redeem a bonus or stamp with one tap.
- 4
Automatic campaigns run in the background
Reactivation, birthday reminders, and bonus-expiration alerts fire on their own — staff just check the results in the campaign log.
Analytics and results
The dashboard shows what's actually happening with your member base, without exporting anything to a spreadsheet.
- Cashback issued, redeemed, and outstanding across the club
- Average spend and total number of transactions
- A 14-day member activity chart
- A breakdown of members by segment and tier
- Top spenders and upcoming birthdays
Referral marketing for your club
Coaches, club ambassadors, or partner studios can get a personal link and QR code — every new member who signs up through it is permanently attributed to that person.
- A personal link and QR code for every referrer — coach, ambassador, or partner
- The club sees each referrer's guest count, purchases, and revenue
- Available on the Pro and Enterprise plans
Frequently asked questions
Does Solvit Loyalty replace class-booking or scheduling software?+
No. Solvit Loyalty is a loyalty program and CRM — tiers, bonuses, segments, and broadcasts. It doesn't handle class schedules, room bookings, or session sign-ups.
How do tiers reward long-term members automatically?+
A tier is calculated from a member's total spend over time and assigned automatically — the longer and more actively someone trains, the higher their tier, which can also unlock tier-restricted discount programs.
How does the system notice a member has stopped coming?+
Every member is automatically placed into a segment based on how recently and how often they've visited. When a regular member crosses from "Loyal" into "Drifting" — typically 45 to 90 days without a purchase — the reactivation campaign fires automatically, sending a push notification and, optionally, a win-back bonus.
Can we reward members who bring training partners?+
Yes, on the Pro and Enterprise plans. A coach, club ambassador, or partner studio is registered as a referrer with a personal link and QR code, and the club can see each referrer's guest count, purchases, and revenue.
Do members need to install an app?+
No. The member's card is a web page (PWA) they add to their phone's home screen in one step, through Safari on iOS or Chrome on Android — no app store involved.
How does front-desk staff redeem a bonus?+
Through the PIN-protected till module — they scan the member's QR code with a phone or tablet camera, or type in the card number, switch to redeem mode, and confirm. Every matching program applies automatically.
Can we bring in our existing member list?+
Yes — import the whole list from an Excel file, and export it again at any point for reporting or analysis.
Does this work for a chain of gyms?+
Yes, on the Enterprise plan. Run each location as an independent club, or unify them under one brand with a shared loyalty balance across every gym in the chain.
Ready to launch a loyalty program at your club?
Request a demo — we'll show you how it works on a live demo account and help set up tiers and bonuses for your gym.